How Caller ID Remediation Can Boost Your Campaign
Gone are the days when everybody answered the phone every time it rang. Not only do we have traditional Caller ID, but phone carriers now also have the ability to flag calls as “spam likely.”
For outbound calling campaigns, the possibility of getting labeled as spam can tank a campaign before it even starts. That’s why CallShaper partners with DNC.com to offer Caller ID remediation services. Here’s what you need to know and how it can help boost your campaign.
What is Caller ID Remediation?
First off, what is Caller ID remediation? It’s a form of reputation management that ensures all the calls coming from your call center are not mislabeled as spam. This prevents “unsafe” labels that dissuade people from answering.
There are a number of strategies that DNC.com employs to help improve your reputation. These include:
-
Making sure all your numbers are registered across all major phone carriers.
-
Checking and correcting your “spam likely” status in relevant company databases.
-
Sending out strategies you can use as the dialer to reduce the likelihood of being labeled as spam.
-
Generating reports on how your numbers are displayed and how frequently they are flagged.
Why You Need Reputation Management
Why do you need caller ID reputation management in the first place? In short, it can have a drastic effect on the success of your outbound campaigns.
If carriers display your numbers as spam, answer rates drop significantly. This affects every potential customer, even quality leads you spent resources to obtain. Furthermore, being labeled as spam can damage relationships with existing customers. If they don’t answer the phone, they may never learn about a new product or service that fits their needs.
Increasing Your Contact Rates
What is the end result of having access to a service like this? If your calls are not labeled as spam, your contact rates increase significantly. Typically, contact rates for outbound campaigns fall between 8% and 20%. This is already a low rate even without carriers flagging your numbers. Being assigned a spam label can tank a campaign before it starts, regardless of how sound your strategy is or how warm your leads are.
Get Started with CallShaper
You could go out shopping for a caller ID remediation service. However, if you use CallShaper’s platform, you get integrated remediation through DNC.com.
This service can take your phone numbers from 87% spam to 0% spam in as little as one week. To learn more about how this service can help you, schedule a demo today.